Keynote Speakers

Steve Guengerich

Chief Learning Officer
nGenera Corporation


Pete Hayes

VP of Corporate Marketing & Communications
AMD

Title Sponsor

Sponsors & Support

Conference Program Interactive Austin 2008


8:00 - 8:50 Registration
8:50 - 8:55 Opening Remarks
8:55 - 9:40 Morning Keynote:
"Social Commerce and Its Impact on Business"
Steve Guengerich, Chief Learning Officer nGenera Corporation
9:40 - 9:45 Break
9:45 - 10:45 Track 1: The Role of Metrics in Driving Interactive Performance
Jason Fellman, Co-Founder, FG SQUARED; Dave Evans, VP Social Media, Digital Voodoo; Tom Parish, CEO, Tom Parish, Inc.; Giovanni Gallucci, Social Media Evangelist with DexterityMedia.com & Viewzi.com, Ynema Mangum, Web 2.0 Product Line Manager, Network.com, Sun Microsystems

Track 2: Integrating New Media into the Marketing Plan
William Leake, CEO, Apogee Search; Deltina Hay, Owner, Social Media Power; Michael Wilson, Founder and CEO, Small World Labs; Mike Chapman, Principal and Founder, Every Dot Connects
10:45 - 11:00 Break
11:00 - 12:00 Track 1: How the Convergence of Media Online Affects Marketing and PR
Cynthia Baker, President, Accolades PR;  Jon Lebkowsky, President, Polycot Associates; Clint Howell, New Media Specialist, BusinessWire; Adam Weinroth, Director of Product Marketing, Pluck; Omar Gallaga, Reporter & Blogger, Austin American-Statesman; Stacy Higginbotham, Writer, GigaOM, NewTeeVee & Earth2Tech

Track 2: Managing Your Digital Landscape: Success Stories”
Andy Meadows, CEO, Live Oak 360; Tony Schum, Director of Economic Development, Greater Austin Chamber of Commerce; Sam Decker, CMO, BazaarVoice; Joshua Baer, GM Emerging Media at Datran Media
12:00 - 1:00 Lunch Provided by Apogee Search
1:00 - 1:45 Afternoon Keynote:
Get into the Click-stream: An Alternative to Driving Traffic to Your Site
Pete Hayes, Vice President of Corporate Marketing & Communications, AMD
1:45 - 1:50 Break
1:50 - 2:50 Track 1: Trends & Technologies Driving Social Interaction (social networking, widgets, mashups, conferences, and mobile) Dave Evans, VP Social Media, Digital Voodoo; Brad Warren, Director of Technology, FG SQUARED; Len Hause, Internetologist at MashBrain; Susan Scrupski, Chief of Applied Research, nGenera Corporation; Bill Fields, Former President and CEO of Walmart Stores Division

Track 2: “Building a High Impact User Experience” 
Jeff Culbertson, Creative Director, FG SQUARED; Patrick Nichols, Senior Content Strategist, AvenueA/Razorfish; David Lee, Senior Web Strategist, FG SQUARED; Evan Torchin, Senior Design Analyst, frog design
2:50 - 3:00 Break
3:00 - 4:00 Track 1: Using Online Video as a Business Tool
Jim Stedman, Senior Project Manager, FG SQUARED; Jason Myers, Publisher, Business District Magazine;  Erik McMillan, Principal Partner, PROACE Technology Services; Jennifer Grogono, Co-Founder & Chief Content Officer On Networks

Track 2: Connecting with Niche Markets and Different Generations”
Karl Krumm, Ph.D, Owner PIPO Management Consulting; John Rasco, President, RefreshWeb; Matt Reyes, Account Executive (Research, New Media), Mercury Mambo; Connie Reece, Principal, Reece & Company; Lorin Rivers, President, Mosasaur Marketing & Technology Consulting
4:00 - 4:05 Closing Remarks